NewRoom

Project · 2025

Generative AI transforming physical space. What happens when algorithms imagine your living room.

Overview

NewRoom is an exploration of AI-driven interior design — not as optimization, but as reimagination. Upload a photo of your space, and watch generative models propose alternative futures for how you might inhabit it.

The project asks: what changes when we let algorithms dream about domestic space? What assumptions do models carry about comfort, taste, functionality? What do their hallucinations reveal?

Concept

Interior design has always been about projection — aspirational visions of who we might become through the spaces we create. NewRoom makes this process visible, letting you see how machine learning models trained on millions of interior images reconstruct, reinterpret, and sometimes radically reimagine domestic environments.

The tool doesn't promise perfect results. It offers possibilities, constraints, surprises. Sometimes coherent, sometimes uncanny. Always revealing something about how these systems see.

Technical approach

  • Powered by state-of-the-art diffusion models for interior design generation
  • Supports multiple design styles and aesthetic directions
  • Preserves spatial structure while reimagining surfaces, furnishings, and atmosphere
  • Web-based interface for immediate experimentation

Links